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Tenex 2nd Gen - Precision 3D Product Launch & US MedTech Brand Ecosystem

As a long-term creative partner for US orthopedic innovator Trice Medical Inc., NEXT Design engineered the complete launch campaign for the 2nd-generation Tenex ultrasonic surgical system. Answering a brief for an "Apple-caliber" product aesthetic, we delivered photorealistic 3D product imaging, a flagship 3-minute launch film, print collateral, and ongoing social media strategy across the Tenex and Seg-WAY brands.
Print Design & Branding
3D Modeling & Imaging
Video Production
Date
2025/2026
Client
Trice Medical Inc.

"Apple-Style" 3D Product Imaging & Engineering Detail

"Apple-Caliber" 3D Product Visualization & Sub-Millimeter Precision

Medical device marketing often suffers from sterile, uninspiring clinical photography. For the launch of the Tenex 2nd Generation system - an advanced ultrasonic technology used by orthopedic surgeons to treat tendon and bone pathologies in athletes and active patients - Trice Medical challenged us with a clear directive: craft a product launch aesthetic rivaling Apple’s flagship hardware reveals.

We built ultra-detailed 3D models of the entire hardware ecosystem from the ground up. By simulating authentic material shaders - from textured medical-grade polymers and translucent fluid chambers to gold-plated internal contacts - we captured macro engineering angles and dramatic studio lighting that traditional photography could never achieve.

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Video Production

Excerpt from the flagship 3+ minute product launch film created for the US premiere of Tenex 2nd Generation. Entirely modeled, animated in 3D, and edited in-house by NEXT Design, the film visualizes both the ergonomic industrial design of the new handpiece and the microscopic physics of ultrasonic tissue treatment.

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Complete Hardware Ecosystem Across Web, Brand & Print

One Master 3D Pipeline Powering Web, Print & Launch Collateral

Launching a next-generation surgical platform requires absolute visual consistency across every touchpoint - from digital product pages and clinical brochures to large-format medical conference displays. Rather than splitting production across separate 3D studios, print shops, and digital agencies, Trice Medical relied on NEXT Design for unified, end-to-end execution.

Using our master 3D scene architecture of the Tenex Gen 2 console, touchscreen UI, and handpiece, we produced a comprehensive library of high-resolution print assets, brand identity materials, and web-ready visuals. Every cable curve, screen interface, and surface reflection was art-directed to reinforce the precision and reliability demanded by US orthopedic specialists.

Ongoing Social Media Strategy: Tenex & Seg-WAY Brands

Multi-Brand Social Media Strategy, Execution & Analytics

Beyond the hardware launch, NEXT Design serves as Trice Medical’s ongoing partner for social media strategy, content creation, and performance analytics across their portfolio of minimally invasive orthopedic brands:

  • Tenex Health: Campaign visuals and educational storytelling highlighting rapid tendon and bone recovery that gets athletes and active patients back in motion without open surgery.
  • Seg-WAY Orthopedics: Targeted awareness campaigns for Trice Medical’s endoscopic carpal tunnel release system - translating clinical advantages (such as 20 days faster recovery than open surgery) into compelling, high-converting social creative backed by continuous platform metrics and audience analysis.
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