Alma Supermarkets - Product Brochure

A Premium Brochure for a Premium Retailer

The Partnership

NEXT Design worked in an ongoing collaboration with Alma, a well-known Polish chain of premium grocery supermarkets. For Alma we created the promotional brochures presenting the stores’ current offers to shoppers – a regular publication that had to reflect the quality and character of the brand.

Our Own Photography for Every Issue

The Approach

In the early 2000s, product manufacturers rarely supplied retail chains with attractive images of their products. Alma wanted a premium image, so for every brochure we carried out a dedicated studio photoshoot of the selected promotional products. Styling, lighting and composition were created specifically for each issue, giving the brochures a consistent, high-end look that set them apart from typical supermarket leaflets.

A Snapshot of Its Time

Context

A few years later the market changed, and manufacturers began supplying their own product imagery for retailers to place in their publications. The Alma brochures remain a record of an approach that put image quality first – and of the studio photography discipline that is still a core part of NEXT Design’s work today.