
WebService Sales Campaign
Brand Awareness Campaign for Webservice
Designing for Our Own Family
The Brief
WebService is a company linked to NEXT Design through shared ownership – our sister brand focused on advanced web and IT solutions. This sales campaign promoted WebService’s digital products, which made it a rare kind of project: an in-house brief for our second brand.
Making Digital Products Tangible
Our Approach
Digital products are difficult to show – there is no physical object to photograph. We combined studio photography with 3D visualisation to turn abstract services into concrete, memorable images, giving the campaign a visual language that explained what the products do and why they matter to a business.
Design and Engineering, Side by Side
Context
The campaign is part of a long relationship. NEXT Design and WebService have worked side by side ever since, combining design and engineering on projects such as the Purmo Group brand websites. It is also a reminder that we apply the same rigour to our own brands as we do to our clients’.
Tenex 2nd Gen - Precision 3D Product Launch & US MedTech Brand Ecosystem
As a long-term creative partner for US orthopedic innovator Trice Medical Inc., NEXT Design engineered the complete launch campaign for the 2nd-generation Tenex ultrasonic surgical system. Answering a brief for an "Apple-caliber" product aesthetic, we delivered photorealistic 3D product imaging, a flagship 3-minute launch film, print collateral, and ongoing social media strategy across the Tenex and Seg-WAY brands.
More From the Archive
Three more projects drawn at random from over 25 years of our work. Each shows a different side of how function, form and content come together. Keep exploring, or browse the complete Works Archive.

