BP Star-Wars Incentive Program

An Incentive Programme with a Galactic Twist

The Brief

This was one of the first large projects for a major client in NEXT Design’s history – the BP fuel station network. BP needed an incentive programme for employees of all its stations in Poland, one that would motivate teams and turn friendly competition into something genuinely engaging.

Characters for Every Position

The Concept

We built the programme around a Star Wars-inspired concept. We created a cast of characters whose names echoed the heroes of the saga – similar, but deliberately not identical – each creatively matched to a specific job position at the station. Employees collected points and competed for individual titles at every station, turning everyday performance into an epic of its own.

A Stylised Photoshoot, 2001

Production

The rewards were Star Wars gadgets and toys available at the time, which also became props in a stylised photoshoot with actors produced in 2001. NEXT Design delivered the programme concept, creative design and photography – an early example of the integrated concept-to-production approach that still defines the studio today.