HLB Pitching - Brand Merch E-commerce & Website
Hector Berrios E-commerce & Website
A Personal Brand Ready to Sell
The Project
HLB Pitching is the personal brand of Hector Berrios, a baseball pitching coach based in Florida, USA. NEXT Design designed and built the brand website together with an e-commerce system for selling all HLB Pitching merchandise – giving Hector’s audience one place to follow his work and buy into the brand.
Webflow Design & E-commerce
Our Approach
The site was designed and developed in Webflow, combining a strong, athletic visual identity with a straightforward shopping experience. Product presentation, navigation and checkout were planned so that the path from discovery to purchase stays short and frictionless on both desktop and mobile, while the brand story remains front and centre.
An International Partnership
The Collaboration
The project is part of an ongoing marketing collaboration with Hector and with Portunol, a sales strategy agency based in Mexico City. Working across Poland, the USA and Mexico, the team combines strategy, design and development – a partnership that also led to the HLB Pitching video course and its subscription platform.
More From the Archive
Three more projects drawn at random from over 25 years of our work. Each shows a different side of how function, form and content come together. Keep exploring, or browse the complete Works Archive.
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