Youhoo - Fruit Juices

A New Drink for a Young Audience

The Brief

Youhoo was a new beverage brand aimed at young consumers. It needed an identity loud enough to stand out in a fast-moving category and a packaging system flexible enough to carry each product while staying unmistakably one brand.

Brand, Colour & Label System

Our Approach

We designed the brand identity, the colour strategy and the complete packaging system, including every element of the individual product labels. Each product received its own colour accent within a shared visual framework, making the line easy to navigate on the shelf and attractive to its young target audience.

Designing for Heat-Shrink Sleeves

The Technical Challenge

The labels were produced as heat-shrink sleeves applied to glass bottles – at the time, a new form of packaging on the Polish market. Designing for shrink sleeves means accounting for how the film contracts around the bottle’s shape, so the artwork had to be prepared with that deformation in mind. We used 3D visualisation to preview the result on the real bottle form and to deliver realistic packshots before production began.