Ibelan Pain Killer

A New Face for a Pain Relief Brand

The Brief

Ibelan, a pain relief medicine, needed new packaging and a refreshed brand presence. In the crowded analgesics category, a pack has only a moment on the pharmacy shelf to communicate effectiveness and trust – all within strict pharmaceutical labelling requirements.

Packaging Design & 3D Visualisation

Our Approach

We designed the brand mark, colour system and complete packaging graphics, balancing a bold, recognisable front panel with the precise information hierarchy that medicines require. The packs were modelled and visualised in 3D, allowing the client to review the design in realistic form – and providing ready-to-use product imagery for marketing – before a single carton was printed.

A Long-Term Agency Partnership

The Collaboration

The project was delivered as part of our ongoing collaboration with GoodCase, a marketing strategy agency in Kraków with which NEXT Design worked closely for many years. GoodCase led the strategy; our studio translated it into design, 3D visualisation and production-ready artwork – a partnership model in which each side focuses on what it does best, and the client receives one coherent result.