Bizoo Kids Clothing

A Brand That Is Never the Same Twice

The Brief

A group operating several children’s clothing brands asked NEXT Design to create a completely new kids’ fashion brand from the ground up. Our answer was an identity that is never boring and never identical – one that keeps changing, yet always remains coherent and recognisable.

Emoticons as a Living Logo

The Concept

In the early days of smartphones, before emoji had become part of everyday language, we proposed building the brand around a series of expressive, three-dimensional emoticons. The logo symbol is an emoticon – one or several – that never looks the same: each takes on a different emotion, facial expression and form. The idea speaks directly to children and mirrors the way they experience the world, emotion first, while a clear set of rules keeps every variation unmistakably part of one brand. The name itself is a play on words: “Bizoo” echoes a phonetic Polish spelling of the French bisou – a kiss.

From Concept to Photography

Our Role

NEXT Design developed the brand concept, the complete visual identity and all the photoshoots for the project. Taking responsibility for both the brand system and the imagery meant the emotion-driven idea carried through consistently, from the logo to the product photography that introduced the collection to the market.