Tenex 2nd Gen Product Launch Campaign

The complete launch campaign for Trice Medical’s 2nd-generation Tenex ultrasonic surgical system: Apple-calibre photorealistic 3D imaging, a 3-minute launch film, print collateral and ongoing social media.

Tenex 2nd Gen Product Launch Campaign

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“Apple-Caliber” 3D Product Visualisation

The Brief

Tenex 2nd Generation is an advanced ultrasonic surgical system used by orthopedic surgeons to treat tendon and bone pathologies in athletes and active patients. For its US launch, our long-term partner Trice Medical Inc. set a clear directive: a product aesthetic rivalling Apple’s flagship hardware reveals, far from sterile clinical photography. We built ultra-detailed 3D models of the entire hardware ecosystem, simulating authentic materials – from textured medical-grade polymers and translucent fluid chambers to gold-plated internal contacts.

One Master 3D Pipeline for Every Touchpoint

Launch Assets

A next-generation surgical platform needs absolute visual consistency across product pages, clinical brochures and large-format conference displays. Using one master 3D scene of the console, touchscreen UI and handpiece, we produced high-resolution print assets, brand identity materials and web-ready visuals – and a flagship launch film of more than three minutes that visualises both the ergonomic design of the handpiece and the microscopic physics of ultrasonic tissue treatment.

Ongoing Social Media for Tenex & Seg-WAY

Continuous Partnership

Beyond the launch, NEXT Design is Trice Medical’s ongoing partner for social media strategy, content and analytics across its minimally invasive orthopedic brands: Tenex Health and Seg-WAY Orthopedics, the endoscopic carpal tunnel release system. Campaign creative is backed by continuous platform metrics and audience analysis. Read the full Tenex case study.

Print Design & Branding

Comprehensive brand design and development extending from core visual identity to tangible market presence. This encompasses crafting cohesive strategies and custom assets for targeted advertising campaigns, premium print materials, Point of Sale (PoS) environments, and Below The Line (BTL) productions to ensure the brand looks, feels, and communicates with absolute consistency across all physical and traditional touchpoints.

3D Modeling & Imaging

Bespoke 3D modeling, photorealistic rendering, and fluid 3D animations crafted to push the boundaries of visual reality. Whether visualizing a physical product with precise accuracy or creating abstract, immersive conceptual environments, the production of these custom 3D assets adds an undeniable layer of premium depth and modern sophistication to the project.

Content Creation

Comprehensive content creation and narrative structuring designed to give the digital product a compelling, unified voice. This encompasses the bespoke development of multi-format media ranging from targeted copywriting and strategic publication architecture to the production of rich visual and video assets. By meticulously aligning the substance and structure of the messaging with the overarching design, this ensures the final product communicates its exact value and drives meaningful user engagement.

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Related Case Study

Tenex 2nd Gen - Precision 3D Product Launch & US MedTech Brand Ecosystem

As a long-term creative partner for US orthopedic innovator Trice Medical Inc., NEXT Design engineered the complete launch campaign for the 2nd-generation Tenex ultrasonic surgical system. Answering a brief for an "Apple-caliber" product aesthetic, we delivered photorealistic 3D product imaging, a flagship 3-minute launch film, print collateral, and ongoing social media strategy across the Tenex and Seg-WAY brands.

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