Coca-Cola Product Imaging

Working with One of the World’s Strongest Brands

The Brief

For CCHBC Poland, the Coca-Cola bottler, NEXT Design created packaging designs and creative point-of-sale elements for Coca-Cola product lines. Designing for Coca-Cola means working within one of the most consistent brand systems in the world: the core elements of the packaging have remained unchanged for decades, and they had to stay that way.

Euro 2012 Editions

The Concept

Some of the packaging lines were designed to reference the upcoming UEFA Euro 2012 football championship, hosted by Poland and Ukraine. The task was to bring the excitement of the tournament onto the pack while respecting every fixed element of Coca-Cola’s identity – adding energy without diluting the icon.

Our Own Product Photography

Production

For the promotional point-of-sale materials we produced the product photoshoots ourselves. Shooting in our own studio gave us full control over lighting and reflections – the details that make or break beverage imagery – and ensured that the POS materials matched the packaging perfectly.