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NorthFish Point-Of-Sale Branding

NorthFish Point-Of-Sale Branding

Complete brand design and menu board design for NorthFish, a fast-food restaurant chain specialising in fish, supported by product photography shot in our own studio.

NorthFish Poland

NorthFish - POS Design + Product Studio Photography

Complete brand design and menu board design for NorthFish, a fast-food restaurant chain specialising in fish, supported by product photography shot in our own studio.
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Fast Food with a Fresh Identity

The Brief

NorthFish is a fast-food restaurant chain specialising in fish dishes. NEXT Design was asked to deliver its complete brand design – an identity that conveys freshness and quality in a category where most competitors build their image around burgers and fries.

Menu Boards that Sell

Point of Sale

At the heart of any quick-service restaurant is its menu board. We designed the menu board system to be readable at a glance, guiding customers quickly through the offer while making the dishes look irresistible. Layout, typography and imagery were planned together, so the boards work as an efficient ordering tool and a strong brand statement at the same time.

Studio Food Photography

Production

The menu boards and point-of-sale materials were supported by product photography shot in our own studio. Producing the food imagery in-house kept the brand, the boards and the photography perfectly consistent – and gave NorthFish appetising visuals that it fully owns.

Print Design & Branding
Comprehensive brand design and development extending from core visual identity to tangible market presence. This encompasses crafting cohesive strategies and custom assets for targeted advertising campaigns, premium print materials, Point of Sale (PoS) environments, and Below The Line (BTL) productions to ensure the brand looks, feels, and communicates with absolute consistency across all physical and traditional touchpoints.
Live Photoshoot
End-to-end professional photography productions executed either in a dedicated studio or on specific locations. Acting as both lead photographer and set art director, this includes comprehensive management of set design, scenography, lighting, actor selection, and styling to capture high-end, tailored visuals that perfectly anchor the project's aesthetic without relying on generic stock imagery.
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Other Works

More From the Archive

Three more projects drawn at random from over 25 years of our work. Each shows a different side of how function, form and content come together. Keep exploring, or browse the complete Works Archive.

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