Media Campaign for Stargard Geothermal

Bringing a Hidden Giant to the Surface

The Challenge

G-Term Energy’s geothermal plant in Stargard is the 7th largest in continental Europe and supplies over 62% of the heat for the city’s municipal network. Yet because heat reaches homes through the municipal distributor, residents had little idea that a world-class renewable facility was operating beneath their feet. With zero prior marketing presence, the client entrusted NEXT Design with building its complete digital ecosystem from scratch.

Interactive 3D Rive Diorama & Resource Map

Webflow Platform

We modelled an isometric 3D diorama of Stargard and brought it to life with interactive Rive state machines: visitors switch between winter and summer cycles and follow how 90°C brine from nearly 3 km underground delivers clean heat to the city. Alongside it, we engineered an interactive map of geothermal resources in Poland – a 3 km hex-cell heatmap of temperatures at 2,000 m depth, showing every active geothermal plant, key research borehole and scientific institution in the country.

A Three-Pillar Awareness Campaign

Campaign & Film

Instead of separate agencies, the client relied on one studio for strategy, HTML5 display banners, media buying and GA4 analytics with full UTM tracking. The campaign ran in three two-week flights – Pride & Scale, The Real Price of Heat and 3,000 Unburned Coal Wagons – each driving residents to interactive landing pages, while an on-site interview film with the plant’s President, shot and edited in-house, gave the campaign a human face. Read the full Stargard Geothermal case study.